Manga in the 2023 Eisner Award Nominations – and 2012-2023

On May 17, the organizers of Comic-Con International: San Diego announced the nominees for this year’s Eisner Awards (for materials published in 2022) – officially the Will Eisner Comic Industry Awards. Although the Eisner Awards are generally known for honoring specific comics and the work of specific comics artists and writers, since 2012, one of the awards has recognized the year’s Best Educational/Academic Work. The category is now officially titled Best Scholarly/Academic Work, and this year once again, although none of the five titles that have received nominations in it specifically discuss Japanese comics, one is an essay collection with several chapters that do.

The LGBTQ+ Comics Studies Reader: Critical Openings, Future Directions (University Press of Mississippi) includes among its contents 3 very different essays on different aspects of manga, brought together under the section heading “Global Crossings and Intersections”:

First, Prof. Keiko Miyajima (John Jay College of Criminal Justice, City University of New York), contributes the chapter XX, XY, and XXY: Genderqueer bodies in Hagio Moto’s science fiction manga, a reading of several classic manga titles including Marginal, Star Red, and They Were 11, that emphasizes depictions of trans* identities “as a site of resistance to any coercive gender norms”.

Following this, William S. Armour is the author of An exploration of the birth of the slave through ero-pedagogy in Tagame Gengoroh’s PRIDE. In this follow-up to the 2010 paper Representations of the masculine in Tagame Gengoroh’s ero SM manga (Asian Studies Review, 34:4), Armour introduces non-Japanese audiences to what he refers to as a “Bildungsroman ero-MANGA”, discusses particular aspects of it that may ” resonate with Tagame’s intended audience”, and makes the point that in addition, PRIDE can be viewed as essentially a “how-to manual” or instructional work.

Finally, with Gay fanzines as contact zones: Dokkun’s adventures with “bara” manga in between Japan and France, Edmond Ernest dit Alban (Tulane University) argues that amateur pornographic comics such as those published in the French-language fanzine Dokkun enable and support “contact zones” for local, regional, and global cultures and communities.

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Book Review – Manga: A Critical Guide

[Ed. note: Book publishers rarely make an effort to promote new books on topics like manga. Guess leaves it up to people like me, who are interested in these kinds of books, to promote!]

Shige (CJ) Suzuki and Ronald Stewart
Bloomsbury Academic, 2022, 280 pages.
[Amazon] — [Bloomsbury USA]

This is a pre-peer review preprint of an article that has been accepted for publication in East Asian Journal of Popular Culture, 9:2, 2023.

When it comes to books that can explain manga to a non-Japanese reader, Fred Schodt’s Manga Manga: The World of Japanese Comics and Dreamland Japan: Writings on Modern Manga are the ones that come to mind right away. But important as these two titles are, they are now more useful as historical artifacts – Manga Manga was first published in 1983, and Dreamland Japan last received an update in 2011. Japanese comics have changed a good deal even in the last decade, and how we understand Japanese comics has also changed quite a lot. And while several authors have recently written (or contributed to) in-depth studies such as Boys Love Manga and Beyond: History, Culture, and Community in Japan, Manga and the Representation of Japanese History, and Manga Cultures and the Female Gaze, what we haven’t had is a general survey that would try to explain, or at least summarize “Japanese comics” in a neat and comprehensive package. And this is precisely the task that Manga: A Critical Guide sets out to accomplish – the book’s goal is to serve as both an introduction to the art form of manga, and to its impact and influence around the world, and as a summary of how critics and scholars approach manga and the questions they ask. Accordingly, its focus is on “manga” (exactly what is meant by the term is itself one of the points the book addresses) as a whole, rather than not on particular titles or creators, and while this book is not aimed purely at a scholarly audience, it’s also not designed for fast and casual reading like something like the now out-of-print The Rough Guide to Manga, or the just-released (and translated from French) A History of Modern Manga.

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“But I don’t know Japanese” – “Global English” and anime and manga studies

The theme for the upcoming Spring 2025 issue of Mechademia: Second Arc will be “methodologies” – such as “theoretical frameworks” and “methods of analysis”. The Call for Papers for the issue lists several potential topics to consider and questions to ask in connection with this broad theme, and one of these questions is “What hampers the interrelation between English-language and Japanese-language scholarship (including publications by non-Japanese nationals in Japanese, and translations of popular or non-academic Japanese media criticism in English)?”

Asking this leads into another, related question. Is it essential or necessary for scholars working in a field like anime and manga studies, where the objects that the field is about are originally in a different language, to use scholarly materials in that language? And, if someone is not proficient in Japanese to the level where they can access untranslated Japanese books and essays, what kinds of options are available to them if they still want want to make a meaningful contribution to the study of Japanese animation, Japanese comics, and other related topics?

What hampers the interrelation between English-language and Japanese-language scholarship (including publications by non-Japanese nationals in Japanese, and translations of popular or non-academic Japanese media criticism in English)?

As it turns out, this specific question is actually related to a broader question of the role that the English language plays in global scholarly communication more generally. For example, in an innovative 2004 study on “global English in the humanities”, Charlene Kellsey and Jennifer E. Knievel demonstrated that for the fields of history, classics, linguistics, and philosophy, the average number of citations to non-English sources in issues of major journals has increased slightly between 1962 and 2002, while the average number of total cited sources has increased significantly, from 66.8 to 236. The vast majority of citations are to materials either originally published in English, or to translations into English. A similar study with a focus on the scholarly literature for the field of linguistics found that for a random sample of 479 sources used as citations in materials in the Language and Linguistics Behavior Abstracts database, an overwhelming majority – 93.5% – were in English. Additional recent studies on the topic include Can scholarly communication be multilingual? A glance at language use in US classical archaeology, Cross-lingual citations in English papers: a large-scale analysis of prevalence, usage, and impact, and, just recently – and with direct relevance to Japanese popular culture studies – Citing East Asia: A citation study on the use of East Asian materials in East Asian Studies dissertations. For that matter, in my own study of sources cited in the first 10 volumes of Mechademia, I found that out of 2,187 sources that authors cited, 68.22% were originally published in English, and another 7.27% were translated into English from other languages. Materials in Japanese made up 22.54%, and the small remainder was divided between a few items in French, German, Korean, Chinese, Italian, and Spanish.

On average, each dissertation had 44 percent of its citations to East Asian materials. However, the individual dissertations varied greatly in terms of percentage of East Asian citations

– Xiang Li, Citing East Asia

These studies then demonstrate both that scholars in different fields in the humanities that may involve using sources in languages other than English both do and do not actually use non-English sources, and the extent that they do varies widely between fields. So, conceptually, scholarship in the humanities that focuses on literature and media that is originally produced in a language other than English, and does not necessarily refer to sources in that language is possible and accepted. But, the question remains – how do you “do” anime and manga studies without being able to directly access materials written in Japanese?

And, to answer the question, I would point at least four possible approaches. Each of them comes with their own caveats and limitations, but, taken together, these approaches definitely offer some ways to resolve the basic challenge.

1. Consider translations of Japanese scholarly work

The most straight-forward approach simply involves asking the question to what extent is Japanese writing on anime/manga available in English translation? The answer to this question is – somewhat. English translations are available for two foundational Japanese texts in anime studies – Otaku: Japan’s Database Animals and Beautiful Fighting Girl, but in the first case, the original book was published in 2001, and the translation is from 2009; in the second, the book is from 2000, and updated in 2006, and the translation is dated 2011. So, neither can represent the “current” state of anime studies, either in Japanese or in English. And this is essentially also the case with the volume that was published in 2021 with the title Erotic Comics in Japan: An Introduction to Eromanga – the original Japanese edition is dated 2014, and the direct translation of the original title is Eromanga Studies, Expanded Edition: An Introduction to Manga as a “Pleasure Apparatus”.

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Call for Papers – Mechademia: Second Arc, 17.1 “Cosplay, Street Fashion, and Subcultural Styles”

One concept that, for many people, is probably the most closely associated with anime/manga is cosplay. In turn, studies of cosplay are a major area in anime and manga studies in general – just some prominent examples include Melissa de Zwart, Cosplay, creativity and immaterial labours of love, Joel Gn, Queer simulation: The practice, performance and pleasure of cosplay, and Alexi Hieu Truong, Framing cosplay: How ‘layers’ negotiate body and subjective experience through play. And in 2006, when Mechademia: An Annual Forum for Anime, Manga, and Fan Arts launched with its “Emerging Worlds of Anime and Manga” issue, one of the articles in it was Costuming the imagination: The origins of anime and manga cosplay.

Despite their increasing visibility the importance of costume, fashion and style is often overlooked; they escape focused scholarly attention because, paradoxically, they are so patent and obvious, we may think anyone can talk about them.

Seventeen years have passed since then. And now, Mechademia has announced the Call for Papers for a full issue on “Cosplay, Street Fashion, and Subcultures”, guest-edited by Dr. Masafumi Monden (Lecturer, Japanese Studies, University of Sydney, author of, among other publications, Japanese Fashion Cultures: Dress and Gender in Contemporary Japan), and currently set for publication in the fall of 2024. The CFP suggests several broad questions or ideas to consider when thinking about cosplay and its relationships to fashion, street fashion, culture, and subculture. One of these questions is the nature of the difference between the ideas of “fashion” and “style”. Another is place that the body holds when approaching concepts related to fashion.

Within the broad issue scope, authors are invited to consider a wide range of topics and themes. Some of these can include:

  • Marketing and consumer culture
  • Sexuality and/or gender
  • Fandom and subsequent communities
  • Activism, resistance and protests
  • Beauty and aesthetics

The expected word length for submissions is between 5000 and 7000 words, and the submission deadline for the issue is July 1, 2023.

The full CFP, with additional details, is available on the Mechademia website.

Highlighting New Publications – JAMS v. 3

I think it’s safe to say we are comfortably past the point where the appearance of a new scholarly article on a topic related to anime/manga is something remarkable or extraordinary. As other scholars have already noted – and as I have worked to demonstrate – “anime and manga studies” (or the broader area of “Japanese popular culture studies” is now very much “a field in formation”, establishing itself and developing, and evolving.

But, even if a new publication on anime/manga is not particularly remarkable or even groundbreaking, it may still be worth examining. And this is especially true when we are looking not just at a single article, but several that appear at once – as is the case with the new third volume of the Journal of Anime and Manga Studies, the only “open-access journal dedicated to providing an ethical, peer-reviewed space for academics, students, and independent researchers examining the field of anime, manga, cosplay, and fandom studies”. JAMS launched in 2020, and with this latest volume, with nine stand-alone articles, one event report, and two book reviews, continues to make a very significant contribution to anime and manga studies as an academic field.

In November of 2020, JAMS got 322 file views. In November of 2021, this increased to 755 files views. And in November of 2022, this increased again to 1286 file views.

The issue opens with a report from the journal’s editor, including a look at readership statistics and month-to-month trends. At launch in November 2020, JAMS received 322 file views. This number stayed stable at approximately 200 views through much of 2021, but began trending up significantly from September 2021 on. with peaks in January, March, and October of the following year. The final figure the editor was able to provide, for November 2022, was 1286 file views. The major explanations for the growth trends that the editor presented are JAMS’ inclusion in the Directory of Open Access Journals, starting in February 2022, and the related Anime News Network news item. One question the report does not consider is whether the articles that JAMS is publishing are achieving any “impact” in the sense of receiving citations in other publications, or at least mentions in online discussions. Granted, even expecting impact from a relatively recent journal in a specialized subject area may be a lot to ask for – but from what I can tell, at least a couple of the articles that were published in JAMS have already been referenced elsewhere, such as The indigenous shôjo: Transmedia representations of Ainu femininity in Japan’s Samurai Spirits, 1993–2019, cited in Edutaining with indigeneity: Mediatizing Ainu bilingualism in the Japanese anime, Golden Kamuy, and Embedded niche overlap: A media industry history of yaoi anime’s American distribution from 1996 to 2009 included in the online resource What are Fujoshi, Fudanshi & BL? – plus mentions of others, and of the journal as a whole, in blog posts and on social media!

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Studying Satoshi Kon – The Numbers

The academic area of interest of “anime studies” welcomes many different approaches and even methods. But fairly consistently, authors who study Japanese animation have drawn on approaches based in auteur theory to emphasize the importance of particular creators/directors.

anime, as a form of postmodern popular culture, can be best understood in the West through a triangulation of different approaches that balance issues of form, medium, cultural context, and individual creators.

Kevin M. Moist & Michael Barthalow, When Pigs Fly: Anime, Auteurism, and Miyazaki’s Porco Rosso

Somewhat similarly, and although this is definitely changing, a significant percentage of what actually makes up English-language “anime studies” consists of studies of anime feature films. As Mitsuyo Wada-Marciano notes, in a critique of the field, “Big budget anime films such as Metropolis, Princess Mononoke, Ghost in the Shell, and Akira are frequently discussed, along with their contemporary critical themes of technological alienatation, environmental issues, cyborg feminism, and postmodernity, while the majority of TV anime series have been neglected, since an analysis would require an examination of anime’s connections with local audiences and the complex popular culture of Japan.”

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Call for Papers – Mechademia: Second Arc, 17.2 “Methodologies”

Since its relaunch in 2018, with a more ambitious twice-a-year publication schedule and an expanded scope on “East Asian popular cultures, broadly conceived”, Mechademia has established itself as the leading publication in the anime and manga studies space. Eight issues have been published so far, featuring both original essays, and translations of major previously published Japanese scholarship and commentary, from authors who can justly be viewed as representing the cutting edge of the field of East Asian popular culture studies. And, the Mechademia editorial calendar is filled for the foreseeable future, with Volume 15.2, 2.5D Cultures on the schedule for Spring 2023, 16.1, Media Mix, for the fall, and 16.2, Media Platforms and Industries for Spring 2024. And now, Mechademia is also actively looking to fill a Fall 2024 issue, with the subtitle Methodologies, to be guest-edited by Dr. Jaqueline Berndt (Professor, Japanese Language and Culture, Stockholm University).

This journal issue invites those engaged in research on East and Southeast Asian popular media and related global fan cultures to foreground their theoretical frameworks and methodological assumptions, and to critically reconsider their methods of analysis in order to explore new possibilities for inter-disciplinary collaboration.

Submissions of between 5,000 and 7,000 words, using the Mechademia Style Guide, are accepted until July 1, 2023.

The Call for Papers for the issue highlights several potential questions to consider. Among them:

  • What allows for conceptualizing manga, anime, video games, etc. as “popular culture” and not “subculture,” as Japanese-language discourse more often has it? What difference does it make to speak of “media culture” rather than “popular culture” in this regard? What would be an up-to-date name for the wider research field covered by Mechademia?
  • Allegedly, there has been an overemphasis on textual analysis, but what type of textual analysis is meant by that? What type of formalism does research in media representations of gender, ethnicity, youth nationalism, etc. require today?
  • What institutional factors have led to the persistent overemphasis on subjects related to Japan and/or based in Japan studies? What limitations and potentials does this overemphasis hold?
  • What hampers the interrelation between English-language and Japanese-language scholarship (including publications by non-Japanese nationals in Japanese, and translations of popular or non-academic Japanese media criticism in English)? What facilitates mutual ignorance or exclusion? And how can these obstacles be overcome?

For an example of a recent methodology-focused study on a topic related to East Asia, although it does not deal with East Asian popular culture specifically, consider Xiang Li, Citing East Asia: A citation study on the use of East Asian materials in East Asian Studies dissertations, College & Research Libraries, 80(4), 561-577.

The full CFP, with additional details, is available on the Mechademia website.

2022 in Review in Anime and Manga Studies

The start of the new year implies many things, but for websites that deal with news, the start of a new year often implies “year in review” articles summarizing some of the previous year’s major trends and highlighting major events. And, surprising as it may be, when we look back at 2022 in terms of developments related to anime and manga studies, there were several that are worth pointing out specifically!

2022 Highlights

34th Annual Will Eisner Comic Industry Awards – Best Academic/Scholarly Work winner: Comics and the Origins of Manga: A Revisionist History (Eike Exner, Rutgers University Press)

Marking a high point in the development of manga studies as an academic field, 2022 saw the first time that the Eisner Award in this category went to a book on Japanese comics, although volumes on manga have received nominations before. Exner’s study, based on extensive fieldwork he conducted in Japan, working primarily at the National Diet Library, makes the case that American comic strips played a key role in the development of Japanese manga because they were widely translated, available to both readers and authors/artists, and introduced the Japanese market to potential new storytelling and visual techniques. This does not in any way mean that manga “rips off” American comics; nonetheless, some Japanese Twitter commenters have attempted to accuse the author of racism and cultural appropriation. Interviews with Exner are available on this site and on the New Books Network.

Qualitative Research publishes, then retracts “Using masturbation as an ethnographic method in research on shota subculture” paper after media outcry.

This absolutely unprecedented sequence of events started on April 26, with the OnlineFirst appearance of a research article with the full title “I am not alone – we are all alone: Using masturbation as an ethnographic method in research on shota subculture in Japan”. Nothing of interest happened until early August, when the it began picking up Twitter attention from both other academics and even some politicians, leading, predictably, to media coverage in The Telegraph, Vice.com, and other venues. And an opinion piece in Times Higher Education that presents the original article as an example of “insanity of ethnography’s turn towards introspection and other postmodern research methods that place little value on objectivity” is that paper’s most-read article of the year! (more…)

Call for Papers – Mechademia 2023 Conference: “Aftermath”

Mechademia 2023 – Aftermath
Kyoto International Manga Museum
May 27 – May 29, 2023

Originally launched at the Minneapolis College of Art and Design as “Schoolgirls and Mobilesuits”, the annual Mechademia conference is now a premier site for new research on a wide range of topics related to Japanese popular culture, including anime and manga, but also encompassing video games and fan activities and practices. Last year’s conference was held in Los Angeles immediately preceding the Anime Expo convention, and for 2023, Mechademia will take place in Kyoto, at the Kyoto International Manga Museum, and potentially at Kyoto Seika University (home of the Graduate School of Manga). Options for line presentations will be available, but in-person participation is strongly encouraged.

The keynote speaker for this year will leading manga scholar Prof. Jaqueline Berndt (Stockholm University). Some of recent work includes contributing the introduction to the new Stockholm University Press open-access essay collection Anime Studies: Media-Specific Approaches to Neon Genesis Evangelion, and the essay More Mangaesque than the Manga: ‘Cartooning’ in the Kimetsu no Yaiba Anime to a special section on Demon Slayer in an issue of the journal Transcommunication, and serving as one of the co-editors for Shojo Across Media: Exploring “Girl” Practices in Contemporary Japan. Prof. Berndt has also written adn lectured widely on the future of anime and manga studies as a field.

The theme for 2023 will be “aftermath” – in connection to concepts of a “a sense of destruction”, apocalyptic images, and shifts in lived experiences in response to these events and changes. Some suggested topics that participants are invited to consider in their papers include:

  • Methodological shifts within the field of anime and manga studies
  • Effects of digitalization on media mixes
  • BL as a global genre
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Call for Book Chapters – Explaining Isekai

Anime is not a genre – but considering genres is one of the ways to at least begin critically approaching Japanese animation. In this way, Rayna Denison presents a focus on anime genres “because of the way genres are often seen, like anime, to operate as cultural categories or phenomena”. And, as Denison points out, studying genres calls for an awareness not only of differences between them, but also of their “meanings”, such as the ways that both audiences and critics respond to particular ones. This kind of awareness can highlight instances where particular genres draw popular attention, but remain relatively obscure in terms of criticism and analysis. Denison herself uses the example of horror anime, while Lucy Fraser and Masafumi Monden, in The maiden switch: New possibilities for understanding Japanese shōjo manga (girls’ comics) have examined “early 1980s and 1990s shōjo manga that were primarily targeted at the youngest band of readers, stories with early adolescent heroines in light, romantic, and fairytale-like narratives” – in contrast to “texts that enact more explicit gender subversion”.

isekai (literally ‘different world’) is an anime and manga genre whose plots usually consist in a main character that enters (or is forcibly transported) to a fantasy world, whose setting can combine fantasy Middle Age elements with a science fiction or steampunk appeal.

Oscar García Aranda, Representations of Europe in Japanese anime: An overview of case studies and theoretical frameworks

One genre where this kind of gap between popularity and critical recognition is particularly prominent is isekai. Definitions for it include “(literally ‘different world’)…an anime and manga genre whose plots usually consist in a main character that enters (or is forcibly transported) to a fantasy world, whose setting can combine fantasy Middle Age elements with a science fiction or steampunk appeal” (Oscar García Aranda, Representations of Europe in Japanese anime: An overview of case studies and theoretical frameworks), and “a specific genre of storytelling in which people move from one world to another, usually through some sort of a portal such as a gate or a doorway” (Giovanni Tagliamonte and Yaochong Yang, Isekai: Tracing interactive control in non-interactive media), although these authors add to the definition, noting that “isekai usually refers to a specific set of qualities: amateur-publishing, fantasy worlds with varying levels of game-like qualities, and a self-reflexive commentary aided by platform publishing”, and as a recent Japan Times report notes, isekai has “dominated the manga and light novel markets“. But beyond a few essays and articles such as these and Zachary Samuel Gottesman, The Japanese settler unconscious: Goblin Slayer on the ‘Isekai’ frontier, and Tani Levy, Entering another world: A cultural genre discourse of Japanese isekai texts and their origin in online participatory culture, it remains a genre that is yet to attract significant scholarly attention.

It is with this mind that Dr. Michael Cserkits has announced a call for papers for an Explaining Isekai essay collection. Proposals of 200-400 words for papers on range of topics, such as the history of isekai, gender and social aspects, violence and the military, and case studies of particular titles, will be accepted until January 23, 2023. The expected length for the final papers is approximately 5000-7000 words, with expected submission in August 2023.

The full Call for Papers is available below and at https://networks.h-net.org/node/73374/announcements/11213439/explaining-isekai-%E2%80%93-call-contributions.

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