Publisher: Duke University Press (Durham, NC)
Contents:
I. Contexts and issues
- Tobin, Joseph. Introduction (pp. 3-11)
- Buckingham, David, & Sefton-Green, Julian. Structure, agency, and pedagogy in children’s media culture (pp. 12-33).
- Allison, Anne. Cuteness as Japan’s millennial product (pp. 34-49).
II. Global circulation
- Iwabuchi, Koichi. How “Japanese” is Pokemon? (pp. 53-79).
- Katsuno, Hirofumi, & Maret, Jeffrey. Localizing the Pokemon TV series for the American market (pp. 80-107).
- Yano, Christine R. Panic attacks: Anti-Pokemon voices in global markets (pp. 108-138).
III. Places and practices
- Sefton-Green, Julian. Initiation rites: A small boy in a Poke-world (pp. 141-164).
- Lemish, Dafna, & Bloch, Linda-Renee. Pokemon in Israel (pp. 165-186).
- Brougere, Gilles. How much is a Pokemon worth? Pokemon in France (pp. 187-208).
IV. Pokemon goes to school
- Bromley, Helen. Localizing Pokemon through narrative play (pp. 211-225).
- Willett, Rebekah. The multiple identities of Pokemon fans (pp. 226-240).
- Tobin, Samuel. Masculinity, maturity, and the end of Pokemon (pp. 241-256).
Tobin, Joseph. Conclusion: The rise and fall of the Pokemon empire (pp. 257-292).
Reviews
- Condry, Ian. The Journal of Asian Studies, 65(1), 200-202.
- Curtin, Patricia. Journalism & Mass Communication Quarterly, 81(3), 712-714.
- Graham, Fiona. Social Science Japan Journal, 9(1), 144-146.
- Mannur, Anita. Pacific Historical Review, 74(3), 489-491.
- McLelland, Mark. Media International Australia, 111, 173-174.
- Mittell, Jason. Popular Communication: The International Journal of Media and Culture, 3(3), 209-212.
- Munson, T.B. Choice: Current Reviews for Academic Libraries, 41(11-12), 2038.
- Phelan, Brian C. Enterprise & Society, 6(2), 309-311.