Japanese Animation in Asia: Transnational Industry, Audiences, and Success

Editors: Macro Pellitteri & Wong Heung Wah

Publisher: Routledge

ISBN: 9781138566460

Purchase:
– Amazon
– Routledge

Online Access:
– Taylor & Francis eBooks

Contents:

Wong, Heung Wah. Introduction (pp. 1-16)

Part I: Background and working concepts on Japanese animation

• Pellitteri, Marco. History and media discourse: Key notions to understand ‘anime’ (pp. 19-56).
• Hernández Hernández, Álvaro David. Industry and domestic context: Inward orientations of production networks (pp. 57-70).
• Tomoya, Kimura. Business and production: Development and politics of outsourcing (pp. 71-92).
• Pellitteri, Marco. Transits and receptions: The European context as a supplement for the study of Asian experiences (pp. 93-118).

Part II: Key Asian contexts: Success, contradictions, globalisation

• Wagner, Keith B. South Korea: Successes and controversies of recombined Japanese animation (pp. 121-141).
• Saito, Asako P. China: History, piracy, resistance and subcultural communities (pp. 142-162).
• Fondevilla, Herb L., Uy Cheng Chua, Karl Ian. Philippines: Overlooked by soft power and media mix (pp. 163-178).
• Md Nasir, Suraya. Malaysia: Transcultural creativity in animation production and commercial dynamics (pp. 179-201).
• Bernardi Darimukti, G. Indonesia: ‘Kartun’ for anime: Piracy, community, and fantasy (pp. 202-222).
• Singh Rawat, Sharmishtha. India: Anime and manga fandom as a life experience (pp. 223-244).