In my previous post, I discussed the standard way of publishing one’s writing – through a for-profit publishing company or non-profit university press – and the alternative of self-publishing. But, are those the only options open to someone who is interested in writing a book on a topic related to anime/manga, and getting that book into libraries and/or to readers?

As of right now, largely yes. But potentially, there are other options. Publishing, after all, is a combination of a technical or industrial process and a business model. Until recently, the technical process needed the business model – publishing a book cost money, and more money than an individual could commit. Print-on-demand and electronic distribution of books has made the technical process a lot easier to deal with. The business model that involves submission or commissioning, peer review and editing, and finally, promotion and distribution is harder to work around through technology alone. The whole point of a publishing house is not just to operate the printing or production machinery, it’s to organize and package knowledge.

And, to think of it, there is no objective reason for there not to be a “third way” between working with an established publisher, and self-publishing. The solution that Jonathan Gray (Media and Cultural Studies, University of Wisconsin, Madison) proposes is of “publishing collectives” – that is, groups of scholars (or anybody else interested creating and distributing knowledge in a particular area of study or about a particular topic) taking control of publishing from established publishers.

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