Earlier this year, I announced a Call for Contributors inviting “essay submissions responding to any other article-length scholarship on anime/manga or related topics published in English in the last five years”. These kinds of short essays would, I believe, add an important new dimension to the developing field of anime and manga studies by encouraging and facilitating conversation within and about it.
Now, I am pleased to present the first response to the Call:
Dora Vrhoci – on Kawaii Aesthetics from Japan to Europe: Theory of the Japanese “Cute” and Transcultural Adoption of Its Styles in Italian and French Comics Production and Commodified Culture Goods, Arts 7(3), article 24
Ms. Vrhoci is a student of European politics and culture at the University of Groningen, the Netherlands. Her main areas of interest include the politics of social movements, popular culture, and Euro-Japanese interactions. She recently co-authored a forthcoming chapter on town twinning between Eastern and Western European cities in E. Braat, & P. Corduwener (Eds.), 1989 and the West: Western Europe since the End of the Cold War, London: Routledge.
Marco Pellitteri’s article explores how Japanese kawaii culture and aesthetics are appropriated in Europe. The article centers on the question of how and whether ‘kawaii’ has found its place in contemporary Europe, with a particular focus on Italy and France. Pellitteri acquires a transcultural perspective and observes ‘the kawaii phenomenon’ as a “culture of cuteness” which (1), although originating in Japan, has become fused with European aesthetics in certain areas of youth subcultures and pop-culture products. As an example of such fusion between Japanese and European cultures, Pellitteri uses the so-called “Euromanga”—comics made by European creators, but influenced by aesthetic and/or narrative elements of Japanese manga.
Pellitteri begins his article with a theoretical account of the ‘kawaii phenomenon’. Taking up the bulk of the text, the theoretical discussion includes an overview of the semantic and/or linguistic origins of ‘kawaii’ and highlights ‘kawaii’s’ association with an “emotional attachment to creatures”, a “girl/girlish culture” (vs. a more ‘manlier’ aesthetics), and, among other things, a nostalgic sentiment about one’s childhood. Аs another important aspect of ‘kawaii culture’, Pellitteri mentions its pattern-crossing ability, that is, the ability to move across media, industries and “juvenile tendencies” (5). The theoretical discussion closes with a note that ‘kawaii aesthetics’ are interpreted and appropriated differently in Japanese and Western contexts (i.e., West-Europe and America); while ‘kawaii’ is an integral part of contemporary Japanese culture and aesthetic, in Europe, it does not, according to Pellitteri, appear to be a dominant aesthetic trend among Japanese-inspired youth subcultures. (more…)
Among the creators who have essentially defined the course of Japanese comics and animation through the entire second half of the 20th century, and now, for two decades into the 21st, Leiji Matsumoto ranks at the very top – second only to Osamu Tezuka. But, for many reasons, audiences outside of Japan are still largely unfamiliar with much of Matsumoto’s work, have only a vague awareness of it – or are not even aware that Matsumoto was the director in the first place. And this is despite the place that Space Battleshi Yamato holds in the history of anime – and its adaptation as Star Blazers does in the history of Japanese animation in the U.S.
Asakura, Kaori. 
And in fact, there is already a significant body of scholarship on translating anime and manga. General introductions include the “Translating manga” chapter in 
2019 Contemporary Directors Symposium
Just about a year ago, the Comics Studies Society, itself just founded in 2014, announced the launch of one of its major projects – four annual prizes to recognize “outstanding contributions to the study of comic art” in the form of monographs, journal articles and chapters in edited collections, “public scholarship” (i.e., contributions to non-academic publications), and conference presentations by graduate students. Nominations for the prizes were accepted from both peers/readers, and from authors themselves, and I for my part certainly welcomed the opportunity to nominate several papers on manga published in 2017 that I felt would deserve the recognition.