How Japanese animation actually reaches audiences outside Japan has been a major topic in anime studies going back to the field’s earliest days, such as with Jonathan Clements’ essay “The mechanics of the US anime and manga industry”, in Foundation: The International Review of Science Fiction, 64, 32-44 (1995). Interest in this topic surged in the mid-2000’s, as Western scholars were being introduced to anime – in many cases by their own students – and even by their own children, and as anime fans moved on from high schools to colleges and graduate schools, and were able to publish their own work. Some examples of the seminar research on the relationship and the conflicts between anime creators/producers, anime distributors, and anime fans that were published around this time include Anime fans, DVDs and the authentic text (Laurie Cubbison, The Velvet Light Trap, 2005), Anime fandom and the liminal spaces between fan creativity and piracy (Rayna Denison, International Journal of Cultural Studies, 2011), Dark energy: What fansubs reveal about the copyright wars (Ian Condry, Mechademia v. 5, 2010), and my own Fighting the fan sub war: Conflicts between media rights holders and unauthorized creator/distributor networks.
The structure of the relationship, and the actual technological affordances that have directed it, have changed significantly since then. And so, it is particularly interesting to see a new publication that sets out to “examine recent systems, both legal and illegal, of North American anime and manga distribution” and positions itself specifically as a follow-up to 2005’s Of otakus and fansubs: A critical look at anime online in light of current issues in copyright law and an evaluation of whether the arguments that Jordan Hatcher presented in that article can still be used to understand “the relationship between fan translator groups and licensed distributors of anime and manga” in the present.
Tremblay, Alyssa (2018). Found in translation: Rethinking the relationship between fan translation groups and licensed distributors of anime and manga. The Journal of Fandom Studies, 6(3), 319-333.
“… it is possible that fan translation groups will become obsolete, perhaps to the benefit of all parties.” (more…)