When thinking about the nature of anime and manga studies as a discreet subject area, it is certainly possible to raise a whole range of different questions. For example, in a chapter in the recent 2nd edition of the definitive essay collection Introducing Japanese Popular Culture, Mark McLelland highlights some of the unique challenges of “managing manga studies in the convergent classroom“. Similarly, in the latest version of the International Center for Japanese Studies report Japanese Studies Around the World (2024), Yoshikuni Igarashi presents an overview of “the state of manga studies in North America“. And, in the one of the leading journals in the broader Japanese Studies field, Ryotaro Mihara, in the provocatively-titled Decolonising anime studies: A prolegomenon makes the argument “that the field of Anglophone anime studies should itself be scrutinised in relation to how it canonises a specific ‘style of thought’ (as Said terms it) in understanding anime at the expense of anime itself”.
At the same time, even as we ask these kinds of questions about anime and manga studies, it is also crucial to ask other questions – that are not as much about general and abstract concepts as they are about the specific activities that we label “anime and manga studies”, primarily, teaching, and scholarly publications. Asking certain concrete questions lets us essentially operationalize the abstract concepts and treat “anime and manga studies” as something that can be not just defined, but itself studied.




One such question, perhaps one of the most straight-forward questions to ask about any new developing academic field, is simply how is new scholarship in the field actually published – in what formats, and by what publishers. Is the field dominated by just a small group of publishers? Or are publications dispersed among many? A prominent study that asks this question is The oligopoly of academic publishers in the Digital Era (PLoS, 2015). Critiques of the “oligopoly” are also frequent – one excellent example is the chapter by Paige Mann, Scholarship in a globalized world: The publishing ecosystem and alternatives to the Oligopoly, in the 2022 essay collection Diversity, Inclusion, and Decolonization Practical Tools for Improving Teaching, Research, and Scholarship (Rutgers University Press).
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Marking a high point in the development of manga studies as an academic field, 2022 saw the first time that the Eisner Award in this category went to a book on Japanese comics, although volumes on manga have received nominations before. Exner’s study, based on extensive fieldwork he conducted in Japan, working primarily at the National Diet Library, makes the case that American comic strips played a key role in the development of Japanese manga because they were widely translated, available to both readers and authors/artists, and introduced the Japanese market to potential new storytelling and visual techniques. This does not in any way mean that manga “rips off” American comics; nonetheless, some Japanese Twitter commenters have attempted to accuse the author of racism and cultural appropriation. Interviews with Exner are available on
This absolutely unprecedented sequence of events started on April 26, with the OnlineFirst appearance of a research article with the full title “I am not alone – we are all alone: Using masturbation as an ethnographic method in research on shota subculture in Japan”. Nothing of interest happened until early August, when the it began picking up Twitter attention from both other academics and even some politicians, leading, predictably, to media coverage in