What are the options that an author interested in publishing a full-length book on anime/manga can reasonably pursue? And are publishers actually interested in books on anime/manga? The easy answer seems to be ‘yes’ – or at least, some publishers certainly are. Palgrave Macmillan, one of the most prominent English-language corporate/for-profit publishing houses, has published Susan Napier’s Anime from Akira to Princess Mononoke (2001) and From Impressionism to Anime: Japan as Fantasy and Fan Culture in the Eyes of the West) (2007), Steven Brown’s Tokyo Cyberpunk: Posthumanism in Japanese Visual Culture (2010) and just earlier this month, a new edition of Brian Ruh’s Stray Dog of Anime: The Films of Mamoru Oshii. Non-profit university presses that may consider a book on Japanese animation or comics include the University Press of Mississippi (God of Comics: Osamu Tezuka and the Creation of Post-World War II Manga, 2009), the University of Hawaii Press (Straight from the Heart: Gender, Intimacy, and the Cultural Production of Shojo Manga, 2011), and the University of Minnesota Press (The Anime Machine: A Media Theory of Animation, 2009). The University of Iowa Press, which recently launched a line of books specifically on “fan studies” is certainly worth keeping in mind as well. And of course, beyond those two types of publishers, there are also the smaller companies like M.E. Sharpe, Edwin Mellen, Stone Bridge Press, with a long tradition of publishing books about Japan, Open Court Publishing, Kamera Books, and various others.
But is going the “traditional” route the only way to go? Is it possible for an author to self-publish a book on Japanese animation or Japanese comics? What kinds of challenges would a self-publishing author face? And are there other, alternate ways beyond either working with an established publishing house, or self-publishing?