By 2011, anime and manga studies as an academic field was definitely coming into its own, with a number of books, dozens of classes, an annual conference (Schoolgirls and Mobilesuits, at the Minneapolis College of Art and Design), and even an annual journal dedicated to “anime, manga and the fan arts”. What anime and manga studies did not have, though, was a way to present the academic field to non-academic audiences – to connect anime/manga scholars with anime and manga fans. And it was here that I saw both a niche, a need, and a market gap – and tried to fill it.

So, in the winter of 2011, I approached the senior officers of the Society for the Promotion of Japanese Animation, the non-profit corporate parent of the Anime Expo convention, with a proposal to organize, produce and manage a track of academic presentations and panel discussions that would be a part of the AX 2011 program. A lot of my proposal was based on enthusiasm and hopeful thinking, but in making the proposal, I was drawing on examples for Schoolgirls and Mobilesuits, the Comic Arts Conference track of San Diego Comic-Con, and the easily dozens of papers on various aspects of anime and manga that had been presented over the years at academic conferences, seminars and workshops around the U.S. In fact, as early as 2004, the Anime Boston convention had incorporated a session of formal academic presentations into its panel programming schedule – and if they could do it, I could certainly try to adjust the program for scale and expand it over the length four days of AX 2011. (more…)