I think it’s safe to say we are comfortably past the point where the appearance of a new scholarly article on a topic related to anime/manga is something remarkable or extraordinary. As other scholars have already noted – and as I have worked to demonstrate – “anime and manga studies” (or the broader area of “Japanese popular culture studies” is now very much “a field in formation”, establishing itself and developing, and evolving.

But, even if a new publication on anime/manga is not particularly remarkable or even groundbreaking, it may still be worth examining. And this is especially true when we are looking not just at a single article, but several that appear at once – as is the case with the new third volume of the Journal of Anime and Manga Studies, the only “open-access journal dedicated to providing an ethical, peer-reviewed space for academics, students, and independent researchers examining the field of anime, manga, cosplay, and fandom studies”. JAMS launched in 2020, and with this latest volume, with nine stand-alone articles, one event report, and two book reviews, continues to make a very significant contribution to anime and manga studies as an academic field.

In November of 2020, JAMS got 322 file views. In November of 2021, this increased to 755 files views. And in November of 2022, this increased again to 1286 file views.

The issue opens with a report from the journal’s editor, including a look at readership statistics and month-to-month trends. At launch in November 2020, JAMS received 322 file views. This number stayed stable at approximately 200 views through much of 2021, but began trending up significantly from September 2021 on. with peaks in January, March, and October of the following year. The final figure the editor was able to provide, for November 2022, was 1286 file views. The major explanations for the growth trends that the editor presented are JAMS’ inclusion in the Directory of Open Access Journals, starting in February 2022, and the related Anime News Network news item. One question the report does not consider is whether the articles that JAMS is publishing are achieving any “impact” in the sense of receiving citations in other publications, or at least mentions in online discussions. Granted, even expecting impact from a relatively recent journal in a specialized subject area may be a lot to ask for – but from what I can tell, at least a couple of the articles that were published in JAMS have already been referenced elsewhere, such as The indigenous shôjo: Transmedia representations of Ainu femininity in Japan’s Samurai Spirits, 1993–2019, cited in Edutaining with indigeneity: Mediatizing Ainu bilingualism in the Japanese anime, Golden Kamuy, and Embedded niche overlap: A media industry history of yaoi anime’s American distribution from 1996 to 2009 included in the online resource What are Fujoshi, Fudanshi & BL? – plus mentions of others, and of the journal as a whole, in blog posts and on social media!